In Gibson’s 1970s nomenclature system, “Deluxe” was applied ironically to the lowest of three model levels (the other two designations were Custom for midline and Artist for high-end models).

Consequently, despite such features as a custom blue sparkle finish (available from 1975-77), the Les Paul Deluxe was not a deluxe Les Paul. It was a Standard with smaller, mini-humbucking pickups.

The Deluxe began as a model of convenience, the result of Gibson’s decision in 1969 to send production of it’s second-tier brand, Epiphone, to Japan. That left Gibson with a surplus of mini-humbucking pickups (previously used only on Epis). Gibson had just revived the Les Paul Standard with the original-style “soapbar” pickups, and the minis fit perfectly in the pickup routings. Thus you have the Les Paul Deluxe.

In response to players’ demands, a Standard with full-size humbuckers soon returned, but some players preferred the Deluxe. The Who’s Pete Townshend had several Deluxes with various modifications that he numbered.

The model lasted until 1985 and has since been reissued, with standard specs as well as three Townshend signature versions.