In 2004, Peavey announced that it had obtained an exclusive license to produce musical instruments and related equipment bearing the trademark of one of America’s most celebrated whiskey makers, Jack Daniel’s of Lynchburg, TN.

It is not known if Mr. Jack himself (1850-1911) was especially partial to music. However, he would surely have been pleased to see his brand promoted so ingeniously. Peavey-manufactured, Daniel’s-adorned guitars and amps began to appear in Summer of 2005.

This guitar is one of the three acoustics that are currently available, the JD-AG1. It has a spruce top, mahogany back, neck, and sides, and a built-in Piezo pickup. It is intended to appeal to Jack Daniel’s enthusiasts and music fans alike.