Hotel enthusiasts and musicians alike smashed guitars in Hollywood, Florida to celebrate a construction milestone at the Seminole Hard Rock Hotel & Casino, a $1.5 billion entertainment complex featuring a mega guitar–shaped hotel. The 450-foot-tall hotel will boast over 600 rooms, around half of the complex’s total, plus a 41,000-square-foot spa and a few prestine restaurants. At the tower’s base, guests can swim underneath waterfalls in plunge pools, relax in private cabanas, and partake in water sports in a giant artificial lake. Right now, the existing Seminole Hard Rock Hollywood hotel has around 500 rooms, as well as a casino, meeting space, restaurants, and a lagoon pool.
This ambitious architectural project is the first of the company’s buildings to so closely resemble the actual instrument that symbolizes the company’s profile. Vertical fins up the tower’s midline resemble strings, while horizontal banding act as ‘frets’ (though unlike real frets they extend outward to mimic the curve of the instrument). “It will be the first building in the world that’s truly to scale designed as an authentic guitar,” James ‘Jim’ Allen, Seminole gaming CEO and chairman of Hard Rock International, told the Sun Sentinal. “So it’s not just an exterior facade, the curving of the building will be identical to an authentic guitar.”
Footage from the October 25 event showed workers atop the first few swishy floors. “To do this…to have a guitar shaped hotel—the only thing I’m a little concerned with is it’s not a drum!” joked Nicko McBrain, a resident of nearby Ft. Lauderdale and a drummer in the British metal band Iron Maiden. The hotel opening is slated for summer 2019, but the complex’s revamp goes way beyond its signature structure. In March, the 5,500-seat onsite theater will be demolished and replaced by Hard Rock Live, a 7,000-seat, $100 million venue. The casino will double in size, too, and the Seminole tribe is adding meeting space and 60,000 square feet of new retail and restaurants. The projects are timed to open before 2020, when NFL championship teams will face off at the Populous-designed (and HOK-renovated) Miami Dolphins stadium.
Original Article by Audrey Wachs of The Architects Newspaper (archpaper.com)