The Epiphone company created a new brand, Electar, to introduce it’s first electric model in 1935.

The term “Spanish” distinguished guitars played in the conventional position from those played Hawaiian style (in the lap).

Epiphone was the first company to offer a pickup on a guitar that was made by the company whose name was on the headstock.

Among the most successful aspects of the Electar Model M and the smaller-bodied Model C that was introduced with it, was the simple fact that Epiphone beat it’s arch-rival Gibson into the electric Spanish market by a full year.