Gretsch Princess
Keen to capitalize on the growing market for solid-body electrics that was already being exploited by Fender and Gibson Gretsch introduced it’s double-cutaway Corvette solid in 1961. A year later, the firm unveiled a restyled variant of the Corvette, the Princess.
Priced at $169, it was probably the first-ever electric specifically aimed at female players. Gretsch hoped that they would be attracted by the instrument’s “feminine” color scheme, which included “pink and white” and “blue and white” options. The Princess also had a “Tone Twister” that was attached to the strings between the bridge and the tailpiece, and was intended to provide a vibrato effect.
The model was dropped in 1964.